The human behind @yourgayCFO
Hi, I’m Parker. Let’s be friends.
Okay so here’s the thing. I genuinely love this stuff. Not in a “I was born to do spreadsheets” way, but in a “I get unreasonably excited when a messy set of books finally makes sense” way.
I built this business because my people, creative, chaotic, brilliant entrepreneurs who are great at what they do, kept getting failed by a finance industry that was never built for them in the first place. And that gen
uinely pissed me off, so I did something about it. If you’ve ever felt stupid asking a money question, or ashamed of the state of your books, or just completely lost every time someone mentions GST, you’re exactly who I built this for.
I built this because the finance industry was designed to keep you confused.
And that genuinely pisses me off.
They just get wrapped in so much complicated language and cold corporate energy that by the time they reach you, they feel completely out of reach. I watched a whole startup operate in financial chaos, not because the people running it were bad at business, but because nobody had ever translated any of it properly.
I’ve sat with clients who came to me slightly embarrassed, convinced they’d done something wrong, when really they’d just never been handed a system that worked for their brain. That’s not a personal failure. That’s a design failure. And it’s the reason @yourgayCFO exists.
You deserve financial support that actually makes sense to you, delivered by someone who isn’t going to make you feel stupid for not already knowing this stuff.
Most financial concepts aren’t actually complicated.
That’s the whole thing.
The origin story
I didn’t grow up dreaming of being a bookkeeper. I grew up loving numbers.
That’s different.
Numbers weren’t scary in my house growing up. My grandma worked at a bank and always had sudoku books on the coffee table. Numbers were puzzles. Something you played with. As a teenager my brother and I inherited a small candy stand in our strata, and before I even knew what bookkeeping was I was building spreadsheets, tracking petty cash, and creating pricing sheets. Not because anyone told me to. Because it felt satisfying. I fell into bookkeeping properly through a restaurant job in 2018 where the owner noticed I was obsessively tracking bill times and asked if I wanted to help with the books.
I was nervous. But I was curious. And curiosity won. In 2020 I started my Accounting Technician diploma and got diagnosed with ADHD, and suddenly a lot made sense about why systems had always felt calming to me. Later an autism diagnosis added another layer. I thrive with clear rules, defined processes, and pattern recognition. Bookkeeping is exactly that. After the pandemic I worked inside a startup operating completely blind, no cash flow visibility, no savings plan, always reacting.
And I remember thinking: this isn’t complicated. It’s just never been translated properly. That irritation changed everything. I launched @yourgayCFO in April 2024, replaced my full income by July, and haven’t looked back. I was nervous but curious once too. Someone handed me a system.
Now I build them.
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